I came for the craft
I Stayed for the People
I'm a creative problem solver with 15+ years of experience across agency, in-house, and boutique studios. My background spans campaign advertising, art direction, photography, print and digital; which is a fancy way of saying I've touched pretty much every part of the creative process and have strong opinions about all of it.
Over the years I've built and led creative teams of 30+ people, and here's what I've learned: the best creative work comes from teams with the right foundation under them. I'm a process person, not in a boring, bureaucratic way, but in a 'let's build something we can actually be proud of' way.
I set a high bar, I'm detail-obsessed, and I bring a lot of energy to the room. (The fun kind, I promise.)
I'm drawn to the challenge of evolving a brand without losing what makes it recognizable. One of my proudest recent projects was the Ace Hardware Holiday 2025 campaign, where I pushed for a more modern design aesthetic while preserving the warmth the season demands, leaning harder into digital channels and letting clean, confident design do the talking. That balance of respect and ambition is what drives me.