Brand, Digital Experience
THE CHALLENGE
Renowned women's coach Claire Zammit had built something powerful — a methodology, a following, and a vision for what came next. The "Feminine Power Universe" would bring her transformational programs and courses to women all over the world, entirely in digital form. The challenge was building a brand and digital infrastructure sophisticated enough to match that ambition: one that could flex across mediums, convert during live sales moments, and deliver a seamless experience to participants once they were inside.
MY ROLE
I led the creative direction and execution across brand identity and the full digital ecosystem, from the visual system to the UX of the participant portal and campaign landing pages. The work required both creative vision and systems thinking, building something beautiful that also had to perform.
THE APPROACH
We started with the brand, building an identity that felt as expansive and intentional as Claire's work itself. Warm, elevated, and distinctly feminine without being delicate. From there, we built the ecosystem around it: a central hub capable of producing high-converting landing pages timed to her live sales pitches, and a clean, intuitive participant portal where women could log in and access exactly what they needed for their courses. Every piece of the experience was designed to feel like an extension of Claire's voice, whether someone was discovering her for the first time or deep into a program.
DISCIPLINES
Branding | Digital Platform Development | Print Collateral
