Brand, Web & Mindbody
THE CHALLENGE
Building a fitness brand from scratch is hard. Building one in a market with no existing appetite for it is harder. Studio One Cycle started in a small barn with a first-time studio owner and a big vision for a brand that could hold cycling today and grow into a full wellness umbrella tomorrow, with yoga, HIIT, and beyond all living comfortably under one roof.
MY ROLE
I led the brand identity from the ground up, developing the creative concept, establishing the visual system, and building a brand flexible enough to scale well beyond its starting point. The goal was to hand the owner something that felt as big as her vision, even when the studio was still finding its footing.
THE APPROACH
The brand needed to do two things at once: feel powerful and stay grounded. Aspirational enough to make someone think I want to be a part of that, approachable enough to make them believe I can actually do this. We built an identity with that tension at its core, bold but never intimidating.
We also recognized early that in boutique fitness, instructors aren't just staff, they're the product. So we gave them real estate in the brand. Riders got to know the people leading them before they ever clipped in, building familiarity and trust that turned first-timers into regulars.
DISCIPLINES
Branding | Art Direction | Web Design & Development | Mindbody App Integration
